IMPLEMENTATION OF NEW HABIT ADAPTATION POLICIES IN THE PREVENTION OF COVID-19: STUDY IN THE PADANG BEACH TOURISM AREA

Abstract

Based on the initial study, it was found that traders and visitors to the Padang beach tourism area did not wear masks and kept their distance. The purpose of this study was to analyze the implementation of the Adaptation of New Habits Policy in the prevention of COVID-19 in the Padang Beach Tourism Area in 2022. This study used a qualitative method carried out in April - June 2022 at the Padang City Tourism Office and the Padang Beach tourist area. The informant selection method used purposive sampling and obtained 10 (ten) research informants. Collecting data through in-depth interviews, observation, and document review. Data analysis using content analysis with validation test using method triangulation and source triangulation. The results of the study, on the communication factors, not all triangulation informants have received socialization about the adaptation of the new habits in the coastal area of Padang. As for the resources, permanent hand washing places were not yet available in the coastal area. On the disposition factors, The Padang City Government has supported the implementation of the adaptation of new habits with the stipulation of the Padang City Regulation No. 1 of 2021 on the adaptation of new habits. In bureaucratic structure, it was found that the division of tasks and authorities overlapped. The implementation of the Adaptation of New Habits Policy has not run optimally. It is recommended for future studies to conduct research with informants from other stakeholders involved in implementing the Adaptation of New Habits Policy in the Padang Beach Tourism Area.